Communication Studies

Amy Pitts – B.A. 2008

After graduating from UNCG in May 2008, I began an internship with Amplify Communications – the owner of which I met during my Public Relations class with Prof. Fairfield-Artman. During my internship, Amplify merged with Leapfrog Marketing to form Leapfrog Marketing PR and Design – whose services include marketing, public relations, graphic design, event planning, web design and branding. In September, I was offered, and accepted, the position of Client Services Coordinator at Leapfrog, where I was in charge of writing and distributing press releases, research, directing the design and production of print advertisements and other marketing tools, copywriting, etc. I was soon able to add Account Executive to my list of duties and now manage 6 different clients. I am also responsible for our e-mail Marketing program. My greatest accomplishment to date has been my work as the primary coordinator and client contact for one of our major accounts. My experience at UNCG gave me the communication and writing skills I needed to work closely with my team members to create and follow through with broad spectrum branding, marketing, event planning and public relations plans. Although I still have much to learn in the Public Relations and Marketing fields, the educational experiences and professional contacts I gained during my time at UNCG has absolutely put me on the path to success.